Work we take on

A small number of partnerships, done properly.

Alongside our own products, we take on select client work in software development, automation, and integrations. We keep this list short on purpose - the same team that builds PetKira builds this work, and that only scales so far.

Software development

We design and build custom software when a real need is poorly served by an off-the-shelf product or a patchwork of existing tools, a customer-facing product, an internal application, or a focused system replacing a fragile manual workflow. We start with the people, decisions, and constraints around the work, then shape a useful first release and build toward it with maintainability and future change in mind. The same team that builds Koeta's own products does this work too, not handed off to a subcontractor once the contract is signed.

Internal operational tools
Partner or customer portals
Focused web applications
Improvements to an existing system

Automation

Good automation removes repetitive effort without making a process harder to understand or control. We map how the work actually happens today - where information enters, who decides what, which exceptions come up, where handoffs break down - before deciding what should run on its own and what should stay human. The goal stays practical: fewer repeated actions, fewer avoidable errors, and a system that tells you when something needs a person, rather than quietly failing.

Approvals and routing
Data entry and reconciliation
Scheduled tasks and notifications
Human review for exceptions

API & integrations

Most integration work isn't just making two endpoints talk - it's mismatched data, authentication, rate limits, and deciding what happens when one system changes or goes down. We build the connections you actually run on around your real workflow, with clear handling for validation, retries, and failures that surface instead of hiding. The goal is a connection your team can understand, operate, and extend, not a brittle one-off bridge.

Third-party API connections
Webhooks and scheduled syncs
Authentication and permissions
Failures that surface instead of hiding

How we work

Three steps, no surprises

01
A conversation, not a form
The first conversation is for understanding the problem before prescribing a build. We ask what's happening today, who's affected, what's already been tried, and what outcome would actually make the work worthwhile. You don't need a polished brief or a finished spec - rough workflows and known pain points are enough to start. We'll tell you honestly whether there's a sensible project here and whether we're the right team for it.
02
A scoped plan
If there's a project worth pursuing, we turn that conversation into a scoped plan that makes the important choices visible before development begins - what we'd build, in what order, the boundaries, the known risks, and what it costs. It's detailed enough to set shared expectations, but not so rigid that new information can't improve the work, before either of us commits to more.
03
Built in the open
During the build, you see the work take shape rather than waiting for a final reveal - working software, real decisions explained, questions raised while they can still be acted on. "Open" means transparent to you, not public: your project stays confidential; it just isn't a black box while it's happening.

Where we're most useful

Signs it's a good fit

A real problem, even if the solution isn't clear yet.

You don't need a finished spec - a workflow or user problem you can describe, and room to shape the first step together, is enough to start.

Existing tools aren't enough anymore.

Repeated data entry, manual handoffs, disconnected systems, or a need generic software can't support - a concrete source of friction gives us something real to work with.

A working partnership, not a black-box handoff.

Custom software depends on timely context and feedback from people who understand the work - we fit best with partners who want to stay close to the decisions, not hand it off and disappear.

Tell us what you're building

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